About Me & My Practice
Milan, Italy
SOLO BRAND IDENTITY & BESPOKE CODE
Every project starts with a single conceptual anchor, not a mood board. If the idea doesn't hold at one word, it won't hold at fifteen touchpoints.
Brand designer and developer based in Milan. I build identities that work from favicon to billboard, then ship the site to match. I work fast, I have opinions, and I'll tell you when something isn't working.
Solo Velocity & Engagement Capacity
My Foundational Axioms
FOUR NON-NEGOTIABLE CRITERIAConcept Before Moodboard
I do not do moodboard therapy. If your brand thesis cannot survive as a single word, 50 Pinterest screenshots and a gradient sphere won't save it.
Favicon to Billboard
Scalability is mathematics, not a vibe. A mark that only looks good as a 1200px Instagram tile is an illustration, not an identity system.
Code as Architecture
A website is your permanent digital flagship. If your site takes 4 seconds to load or janks on scroll, no amount of decorative typography will save your credibility.
Zero Account Managers
You talk directly with me — the designer and developer doing the work. No account managers billing $200/hr to send you meeting agendas.
Have a project in mind?
I collaborate directly with founders, startups, and ambitious teams worldwide who value precision, speed, and brutal honesty over bureaucratic agency bloat.