Designing the hero for Sprite & Spoon was all about contrast: marrying a minimalist, cartoon mascot with a rich, engraved citrus illustration. The goal was to keep the brand fun (friendly fonts, glowing buttons) while establishing a high-quality, editorial mood. Happy with the balance! 🍊🥄
Designing the hero for Sprite & Spoon was all about contrast...
Designing the hero for Sprite & Spoon was all about contrast: marrying a minimalist, cartoon mascot with a rich, engraved citrus illustration. The goal was to keep the brand fun (friendly fonts, glowing buttons) while establishing a high…
CommissionDesigning the hero for Sprite & Spoon was all about contrast...
DisciplinesBrand Designer, Web Designer
Execution Year—
Tools & MediumsFigma
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